Hi, I’m Ayah!

I am an aspiring UX researcher currently studying Cognitive Science at UC San Diego. I am passionate about researching how people interact with and use the items around them and why that matters.

UX Research • UX Design • User Centered

Cooledtured Website Redesign: A Research Led Approach

In my time as an intern at cooledtured, an ecommerce platform focused on pop culture, I conducted usability testing on the website and used that information to propose a redesign for many critical pages. I found that website pages were difficult to navigate, inconsistent, and formatted in ways that conflicted with users mental models.

Streamlining Structural Design for Civil Engineers

We explored how civil engineers worked to use various platforms to design and test buildings. By implementing an AI-assisted beam suggestion tool, we helped engineers reduce time spent on routine calculations while maintaining full control over critical design decisions.

Transportation Payment Project

This was a project for DSGN 1 at UCSD. We were tasked with finding some task where we often experience difficulties to look into. In that process, I interviewed people about the transportation payment process and analyzed that data with hopes of creating some redesign.

Photography

A gallery of the many images I have taken over the course of time.

Research

Click here to see the research projects I have been working on.

Contact Me

ayah.ali.ibrahim@gmail.com